Community Manager (Part-time)
Location: Toronto, Ontario (Hybrid: Work from Home & In-Person)
Start Date: June 1
About Us:
We are a dynamic Direct-to-Consumer (DTC) e-commerce brand specializing in fashion bags designed specifically for mothers. With a strong focus on quality, functionality, and style, we aim to empower mothers through products that meet their everyday needs while making no compromises on aesthetics. As a rapidly growing brand, we are looking to expand our team with passionate individuals who can help us build and nurture our community.
The Role:
As our part-time Community Manager, you will be the voice of our brand, engaging with our customers and followers across various social media platforms. You will play a crucial role in building and maintaining our brand community, driving engagement through creative and meaningful content. Additionally, you will oversee our influencer and affiliate programs, contribute to our blog, and curate our weekly newsletter to keep our community informed and engaged. This role offers the flexibility of hybrid work, combining the convenience of working from home with the collaborative benefits of in-person meetings in Toronto.
Key Responsibilities:
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Social Media Management: Create, curate, and manage all published content (images, video, written) across social media platforms. Engage with our community by responding to comments, messages, and reviews in a timely and positive manner to foster a strong brand-community relationship.
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Influencer & Affiliate Program Management: Identify, recruit, and manage relationships with influencers and affiliates that align with our brand values and target audience. Develop and execute strategies to amplify our brand presence and drive sales through these partnerships.
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Content Creation: Create monthly blog posts and weekly newsletters that provides value to our community of mothers. Topics may include style guides, product tips, motherhood stories, and more.
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Weekly Newsletter: Curate and distribute a weekly newsletter that highlights new products, blog posts, community stories, and exclusive offers to engage and inform our subscriber base.
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Community Engagement: Actively engage with our audience to build and manage our online community. Organize and participate in events to build community and boost brand awareness.
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Analytics & Reporting: Monitor social media, newsletter, and website analytics to track engagement and evaluate the effectiveness of our content and campaigns. Provide insights and recommendations for improvement.
Qualifications:
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Proven experience in social media management, content creation, newsletter curation, and community engagement, preferably within the fashion, lifestyle, or parenting sector.
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Excellent written and verbal communication skills.
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Strong understanding of the digital landscape, including social media platforms, influencer partnerships, and SEO principles.
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Creative thinker with the ability to generate innovative ideas and translate them into effective content.
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Ability to work independently and manage multiple projects simultaneously.
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Knowledge of social media and analytics software (Hootsuite, Google Analytics, etc.) is a plus.
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Bachelor’s degree in Marketing, Communications, or related field is preferred but not required.
What We Offer:
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The opportunity to be a part of a growing brand with a meaningful mission.
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A flexible, hybrid work environment.
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Competitive compensation.
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A creative and collaborative team atmosphere.